Resources Library by ANA

Impact of change on retail strategy, structure and performance

This paper focuses on the analysis of change across three distinct, but interrelated environments: i) consumer; ii) economic and iii) retailing. Past failures in retailing research have resulted from a lack of focus and direction and from attempts to...

Catalogue: Seminar 1980: Social Change Analysis As A Tool For Strategic Planning And Decision Making

Author: Douglas J. Tigert

June 18, 1980

An experimental study on the impact of television advertising on children

This paper deals with the question if and how television advertising causes changes in the behaviour and attitudes of children. In summer 1979 and in summer 1980 two pilot studies were carried out with the aim of obtaining first results which would...

Catalogue: Seminar 1980: Children And Young People

Authors: Gunther Haedrich, Alfred Kuss

June 15, 1980

How the opinion polls conquered the editorial papers of Swedish newspapers

In order to investigate this problem we have studied a sample of editorials in three leading Swedish newspapers during the last fifty years. We chose to examine three newspapers with different political outlooks. Dagens Nyheter is the largest morning...

Catalogue: ESOMAR/WAPOR Seminar 1980: Opinion Polls

Author: Sören Holmberg

June 15, 1980

Effects of television advertising on children

A sample of 900 children (and their mothers), aged 6 to 13 and representative the Federal Republic of Germany was interviewed on a wide- spread selection of leisure-time activities, media consumption data as well as their opinions and attitudes...

Catalogue: Seminar 1980: Children And Young People

Author: Henning Haase

June 15, 1980

Using panel data to evaluate the consequences of promotions

This paper discusses how Information Systems can support marketing decision making in the promotional area. We deal mainly with the use of Consumer Panel data, although reference is also made to the integration of other data sources - sales and store...

Catalogue: Market Researchers Look At Advertising: A Collection of ESOMAR papers 1949-1979

Authors: David Zeitlin, Christopher J. Melbourne

June 15, 1980

Experiments in copy-testing

This paper is very different from the last in that it is a methodical review of the pre-test measures then available. The objectives of this stage are clearly set out and these are still current. The six methods are also familiar (though the last is...

Catalogue: Market Researchers Look At Advertising: A Collection of ESOMAR papers 1949-1979

Author: Heinz Alpers

June 15, 1980

Speech-free measurement of advertising impact on children

The aim of the following experiment among children between 6 and 12 years was to measure the impact of advertising on children in a way which avoids any bias of recall by verbal methods of measurement. Since the ability to express oneself in words...

Catalogue: Seminar 1980: Children And Young People

Author: Ulrike Grabner

Company: IMAS International GmbH

June 15, 1980

An interactive media sales system

This paper describes the databases of the Danish Readership Surveys, and compares the ways of access available, former and now. The new interactive system is described in details. The output from each module in the system is shown, the several...

Catalogue: Seminar 1980: Information Systems In Action

Author: Simon Ortmann

June 15, 1980

The Austrian nuclear power referendum and its influence on the Austrian general elections in May 1979

The outcome of the Austrian national referendum against the operation of the nuclear power plant in Zwentendorf did not only turn out as a surprise for the Austrian political scene but has also been referred to, as a remarkable event on the...

Catalogue: ESOMAR/WAPOR Seminar 1980: Opinion Polls

Authors: Ernst Gehmacher, Fritz Plasser

Company: GfK

June 15, 1980